Paddy Power
There is no other bookmaker in the world who has such a creative marketing team. Apart from a very good offer for sports betting it also has a lot of interesting and funny odds offers (e.g. what animals will die out the fastest, who will be chosen for the next pope, when newcomers from another planet will visit us or more mundane ones from the world of culture, finance or politics). The odds at Paddy Power are one of the higher on the web. Of course Paddy Power has a mobile phone application. The company can boast a wide range of sports bets.
This includes football, tennis, motor sports, winter sports, American football, ice hockey, basketball, rugby, golf, boxing, handball and volleyball. There are also bets on the winner of various poker tournaments, futsal (indoor football) and horse and greyhound races. In addition, there are bets on various typical Irish sports such as Irish football (Gaelic) and hurling. In the "Politics" section, users can find a large selection of different unusual bets, e.g. on winners of various prizes or on upcoming weddings of celebrities from colourful magazines.
What people like about Paddy power?
- A well-known and respected Irish bookmaker
- The biggest offer for off-port bets (entertainment, politics, funny bets)
- A great choice for UK players and foreigners living on the island
- Quick payouts - Deposit and withdrawal option available via Paypal
- Lots of interesting freebets and promotions
- Creative promotional and marketing activities
- A very popular online bookmaker
What should be improved?
- Page in English and Spanish only
- Lack of multiple currencies
- Limit players who are not from the UK
- Problems with unsettled bets if you win a lot
History of Paddy Power
Irish bookmaker Paddy Power was founded in 1988 as a result of the merger of three gambling companies (Kenny O'Reilly Bookmakers, P. Corcoran Bookmakers and most of the bookmakers' offices belonging to Richard Power group). It has been offering online sports betting since 2000 and is listed on both the Irish and London stock exchanges. The offer is prepared by Paddy Power Isle of Man, a subsidiary of Paddy Power. As the name suggests, Paddy Power Isle of Man is licensed in the Isle of Man.
The Paddy Power operates licensed betting outlets in Ireland and Great Britain. Currently, Paddy Power has about 300 ground points not only in the UK. Since 2005 the company has been offering betting via the Internet. Paddy Power is listed on the London Stock Exchange which guarantees the highest quality of services and increases the company's credibility.
About Paddy Power website
The website is available in English and Spanish. Users from Spain who speak English should regularly check out the English version of the site as it has more additions than the Spanish version. These include promotions and numerous lotteries in Ireland, the UK, Hong Kong, Canada, New York, Spain and Germany. In addition, the "Financials" section of the English language version of the website has a wider range of bets related to finances. You can also play bingo on Paddy Power. The frequency of bingo can be compared to that of mini games.
The bookmaker does not currently accept sports betting from US users as the "Unlawful Internet Gambling Enforcement Act of 2006" prohibits US banks and credit companies from carrying out any financial operations with money from gambling.
Live betting offers
Paddy Power has a well-developed betting system to play live including the ability to watch selected meetings. In addition, there is a possibility to chat with other users during a live meeting. Paddy Power is a leader in freebet plants. Very often having an account with this bookmaker we get freebets for the most important events in the world. The size of the received freebet is about 20 GBP. The size of the bonus turnover is one of the easiest in the network, so who likes bonuses and interesting promotions should open an account there.
Controversy
In 2019, the football club Huddersfield Town was fined £50,000 for its recent marketing activities in cooperation with its main sponsor, Paddy Power. The FA described the practice as "irresponsible in the current gambling climate".
The reason for punishing Huddersfield Town was the use of a controversial set of T-shirts with the Paddy Power logo during preseason sparring. The T-shirt, which featured a huge Paddy Power 'sash' and caused social media confusion, has, according to the UK football governing body, violated the UK's advertising regulations.
Paddy Power made a clear reference to the penalty the club received, comparing the fine with the fee charged to another club, Millwall, when its fans were found guilty of racism. On 1 April this year, Millwall F.C. had to pay a fine of £10,000 for the racist chants of their fans. As you can see, according to the FA, "inappropriate" advertising of gambling is five times worse than racism, the bookmaker's company has pointed out.
Huddersfield's CEO, Phil Hodgkinson, said that the set of T-shirts was used only for friendly matches, but the FA committee said that it was "grossly disregarding" the regulations.