William Hill

The William Hill company was founded in 1934. Initially it functioned as a postal and telephone service. Since 1966 it developed its activity in the form of bookmaker's shops, over the years becoming the largest bookmaking company in the United Kingdom. In 1998 it was the first company in history to introduce the possibility of betting online.


William Hill shares have been listed on the London Stock Exchange since 17 June 2002 The company employs around 17,000 people, mainly in England, Australia and Nevada. It offers betting at bookmaker's points (shops), made online, also using mobile devices, and online gambling. William Hill offers primarily betting on a number of sports events, but also on the broadly defined entertainment industry.

William Hill betting offer

The offer of this bookmaker itself is divided into two parts, i.e. standard prematch types and live bets. Here bettors from all over the world can find thousands of events from many sports disciplines, such as football, volleyball or tennis, as well as American football, ice hockey or snooker. These are just some of the sports that the bookmaker offers, and the choice is really great. No wonder, after all, this operator is one of the world leaders on the bookmaker markets, so the offer must be impressive.

Hill William also has its own mobile application which gives you the opportunity to use WHTV, i.e. free live broadcasts of the most important meetings, such as the Premier League. Unfortunately this feature is only available to UK users. Also an interesting option is WHRadio, where horse races and greyhound races are regularly commented on. The courses themselves are also accessible, so it is no wonder that players are so eager to use the services of this bookmaker.

William Hill welcome bonus

That's why people are so interested in the offer of this bookmaker, because it has quite interesting bonuses that attract the attention of customers. Of course, there is a loss bonus where you can get £25 for registering with a special code. There is also freebet, which is the first coupon you bet will be a free bet. There are also occasional bonuses that appear on the occasion of various events, so those interested in additional options can follow the William Hill bonus tab where you can see all the promotions offered by this beech. 

The bookmaker has a few more interesting options, such as AKO insurance, in case of incorrect selection of one of the six bets available in this bonus. There is also a Boring Draw, when a match ends without any goals, the player will receive a bonus. Cash in my bet is a relatively new option which allows you to get a partial or full refund in case the coupon doesn't go to your mind. These types of promotional actions are a really ingenious addition to the standard offer. No wonder that players all over the world are curious about William Hill's offer, especially when it comes to football.

History od William Hill

The company was founded in 1934, before World War II. At the very beginning, the company dealt with postal and telephone services. It was not until 1966 that the betting business started to develop, whereas since 1998 the company has been famous for introducing online betting. Today it is one of the largest operators in the United Kingdom, however, it has millions of dedicated players all over the world. William Hill online is not only about sports betting but also about casino, poker, virtual sports and various kinds of money games. In the following we will focus on sports betting, however, because it is the sports betting that interests us most.

Controversy 

William Hill’s decision to follow BetBright and 188BET in voiding ante-post bets follows a sudden move to stop taking bets from customers based in Switzerland. The firm emailed their Swiss clients on Tuesday saying that the decision had been taken “for regulatory reasons” and “at very short notice”, and that all unsettled bets on accounts would be declared void from midday on 28 June 2019. The Guardian has seen details of one bet on Wimbledon, which begins on Monday, which Hills intends to declare void.

The client concerned staked €1,500 each-way on Ashleigh Barty to win the women’s singles at odds of 33-1, with a potential payout of about €77,000. Barty, who has won the French Open and risen to world No 1 since the bet was placed, is now Hills’s 7-2 favourite to win the tournament. Hills did not initially offer the punter a chance to “cash out” of the bet, which would allow a reinvestment at the current market odds to achieve a broadly similar payout, on the grounds that it does not offer cash outs on each-way bets. Hills’s decision to simply void bets with significant potential liabilities follows similar moves earlier this year by the now defunct BetBright and also 188BET, which decided to withdraw from the British market.

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